Facebook has revolutionised the way several individuals communicate with buddies and family members on a daily foundation, and for many salon proprietors it can also rework their advertising and marketing methods.
I have been running Fb pages and on-line advertising and marketing campaigns for Hair & Splendor Salons for a variety of a long time, and their reduced-expense, immediacy and simplicity of use now makes them my 1st selection for all salon advertising and marketing.
The 1st step for any salon operator is setting up a Web page on Fb for your company – but be warned, this is not the very same as Personalized Page and Facebook might ban you if you use a private webpage for company promotion.
Also ensure that you do not enable a member of workers to develop the Salon website page and connect it to their personalized profile on Fb. If they leave, you will not be able to post on your webpage!
Phase two is constructing your “supporter-foundation” by asking friends loved ones and clientele to “like” your webpage and when you strike twenty five likes you can modify the prolonged complex title allotted by Facebook to a shorter version to reflect your salon’s name. Y
ou will require to actively encourage your page in-salon using posters, new company playing cards or phrase-of-mouth – but we want to be able to discuss to each salon client on Fb inside of a year!
I served 1 salon grow their Enthusiasts from zero to eight,000 in 12 months – so intention high and make it portion of your weekly advertising and marketing strategy.
beauty industry green committments When you have a web page with important quantities of Likes – build some very good messages and promotions for the page. You want to put up something each and every week, and eventually every day, so create a great mix of salon news, gossip, new item intros, personnel news and salon gives for your Supporters.
Distinctive gives for your Facebook enthusiasts is a great way to ensure customers get recognize of your posts and look forward to the following “offer” – so be imaginative in your posting of salon offers. An instance could be a “magic formula word” they use at reception to get a price reduction for 1 week enabling you to keep track of the accomplishment of the promotion.
Occasionally use photographs that are related and eye-catching but keep messages short and punchy. If you want to say a lot more, then use a website link to your web site or blog that provides more information.
Fb is a brilliant resource for salons, and as soon as experimented with you are most likely to become an avid Fb consumer.
In the 21st century, salon’s are saying a good deal far more to clientele than “are you going on vacation this yr?”
For more data read through my site put up on Fb for Hair or Splendor Salons
Phil Evans is an ex salon-operator with 20 a long time expertise of using the World wide web and sites to encourage Hair and Splendor Salons.
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