The more you see,the less noticeable it becomes. People have opinions on what a perfect website looks like. That is because the design is something that puts the site at a dangerous place. Some people might love the design while others reject it.
Website design is the first impression that a user perceives when he visits your website for the first time. More than half of the people who visit your site will think and create an image of your brand just by visiting your website and checking the design of the website.
Whether you are a growing web design companies nj or a New York-based mobile app agency – the design of your website must entice users to bring them at your side. The good news is that you are reading this blog, which will educate you about some fantastic website designing tips that can grab the attention of users and stick them on your website.
- Start with the Speed
Do you know that even a one-second delay can cause your website hundreds of dollars in sales? I am not kidding at all. The digital world that we live in believes in instant gratification. If you don’t get something right away, you’ll leave it and move on to the next right thing.
So, if a website is taking longer than usual, it means that the owner is not willing to get customers on board. A tool like Google Webmaster will help you access the problem on your website, which you can resolve and cut-down the loading speed of your website.
Another fantastic tool is Pingdom, which will help you to eliminate all the unnecessary code,which is making your website slow.
- Take help from Hick’s Law
The Hick’s Law states, “The more choices that an individual has, the longer he will take to decide.”
The world is moving towards minimalism. If you give too many options to the visitor, it will either drive them away, or they will take more time to purchase the product.
If you are selling something, don’t go for more choices for the product. Ensure that there are limited models of a product listed on the website. This will help them decide better and faster.
This goes for the design part too. No need to use five banners when all you need is three. No need to create a complex hierarchy when you can simplify the process and help the visitor order fast from your website.
- Scrolling will Convert more visitors
Do you know that people prefer scrolling over clicking?
A case study by Crazy Egg proves that when the one-page site was converted into a one long page scrolling site, the conversion went up 30%.
If you are confused about how to design your website, you just got your answer. Now, you know that instead of forcing people to click on buttons and reach where they can order something, you can create one long page and give them everything on that one page.
- People attract people
LOL! No, I don’t mean that literally. But still, it stands true. Instead of using pictures of products, you can use pictures of real people using your product. This will attract more customers than you can ever think.
A study by Basecamp revealed that their conversion went up 102.5% only by changing the landing page image from a text image with a real person image.
It is also worth mentioning here that using stock photos is not a wise choice. People now know that it is a stock image so that they will ignore it.
What you need to do is to make your images as unique as possible, which can only be done by using real images of your own.
- Social Proof is the Ultimate Deal Breaker
Don’t know how to make visitors trust you? Use feedback from other customers as a tool.
If you have ordered from Amazon, you might have noticed it. When new customer orders from Amazon, there is these feedback from customers that appear and make customers trust the brand and clear all the doubts about the brand.
When a visitor visits the website for the first time, it is impossible to trust the brand. This is where social proof can help.
When you hint the customer that there are people who are already using your product/service, it will be easy for them to trust you.
- Keep it Simple
If the user is visiting more pages and not ordering on your website, it means that you need to do more work on the design of the website.
Because the design is simple, it will be easy for the visitor to order without getting stuck anywhere.
Keep the design simple, keep the content easy, and use one CTA button on every page.
When you keep things simple, it will be easy for the customer to know what to do on the website without overthinking.
To sum it all up
If you are planning to scale-up your conversion, it is better that you use these tips which can help youget more sales in 2020.
If the visitors are leaving the home page, there is a chance that people do not like your design of the website.
You can do A/B testing to check between the design and the content of the website. You can change the content and see how things go. You don’t want users to think that you are a website that makes people cry when they try to order on your website.